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Nike takes on Adidas with Facebook film starring Ronaldo
As Facebook grapples with staff over privacy concerns and deals with users boycotting the site, it still has managed to remind us of its power over advertisers. Everyone wants to be on Facebook,...
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Cristiano Ronaldo wins the search popularity crown
World Cup fever is at an all time high this year, but you’d be surprised about where our patriotism lies when it comes to our most loved players. Rio Ferdinand is the most searched for footballer in...
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VIRALS THAT DON’T DIE: Nike rewriting the future
This week’s viral that won’t die is our most recent one yet, it’s from May this year and debuted at the height of anticipation for this year’s World Cup in South Africa. This campaign came out in...
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How the World Cup has influenced UK online behaviour
Last week there were were five times as many searches for ‘vuvuzela’ than there were for ‘wayne rooney’, and Bavaria beer was the fifth most visited beer website following its marketing stunt proving...
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Carlsberg reaps the rewards of England’s World Cup loss
Drinks brands sponsoring World Cup teams continue to benefit most from increased online traffic, according to Experian Hitwise. Peroni, sponsors of the Italian team and England sponsors, Carlsberg saw...
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The world loves FIFA, and the ‘world’s game’, of course
To end the epic journey that was the World Cup in South Africa, The Nielsen Company has revealed just how popular the tournament’s organizer – FIFA – was around the world and provides insight as to...
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VIRAL OF THE WEEK: Coca-Cola’s World Cup Mexican Wave
The World Cup is well and truly over, but that doesn’t mean we can’t keep enjoying the ads. This Coca-Cola ad featured in a subway in Brazil and was created by created by JWT Sao Paulo and the whole...
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