As Facebook grapples with staff over privacy concerns and deals with users boycotting the site, it still has managed to remind us of its power over advertisers.
Everyone wants to be on Facebook, everyone in the marketing world that is. If you’re not on Facebook, you’re out of touch. And after all, there are over 500 million people there.
This strength has been proven by Nike’s decision to exclusively launch its new World Cup advertising campaign.
The campaign kicks off today with a 10 minutes film on Facebook featuring Cristiano Ronaldo, Didier Drogba and Wayne Rooney. You can see it here.
The video is only viewable to Facebook users and can only be viewed after the viewer has clicked on the ‘Like’ button.
The film includes a three-minute advertisement, called “Write the Future,” and intersperses on-field action with reactions from viewers all over the world.
In June, Nike also plans to roll out an Elf Yourself-type online experience that lets consumers generate ripple videos and visuals from their own photos.
Since Nike is vying with Adidas for supremacy in the Football category, both view the World Cup as a major battle and perhaps social media is the perfect field in which to play it on.